We created a wordmark logo featuring a spoon, which was added for a touch of playfulness. By combining the “B” and the dot of the “i,” the spoon represents Aneta stirring the pot—emphasized by the swirl of the “B.” This subtle, hidden element gives the logo both depth and personality.

As a foundation, we merged two fonts and customized them to create something unique. To reflect Aneta’s elegance, we used “Excellentia in Excelsis” a handwritten font that adds a classical touch and mimics a signature—underscoring the personal nature of a private chef. We paired it with “Curvilingus,” a playful serif that captures Aneta’s joyful personality and her mission to make nutritious meals delicious.

Both fonts were slightly tweaked and tied together by the spoon. We also created a GIF to bring the concept to life, showing the spoon swirling the pot.